A number of often intertwined issues can complicate the effective design of a hydraulic fracture program, and in the process, restrict maximum reservoir drainage and returns from multi-fractured horizontal shale and equally low permeability formations. However, as we demonstrated in an in-depth engineering evaluation of a three-well pad in the Utica/Point Pleasant unconventional play, largely underutilized analytical methodologies, such as production history and frac pressure matching, open the door for alternative completion designs that deliver more uniform fracture coverage with corresponding increases in production and economic returns.