This White Paper proposes various strategies to reduce the environmental impact of BTX (benzene, toluene, and xylenes) production in aromatics complexes. These strategies include optimizing molecule management, improving energy efficiency, using high-performance catalysts and adsorbents, implementing advanced process control and digitalization, and exploring options like carbon capture and storage, bio-based feedstocks, and plastic recycling. These measures aim to minimize greenhouse gas emissions, solid waste generation, and reliance on fossil fuels, ultimately working towards achieving net zero emissions by 2050.